The AI-powered influencer and UGC marketing platform to create campaigns in just a few clicks

Nickname, the influencer and UGC marketing platform you can trust

Nickname is not just another campaign management tool. We are the platform where brands and creators meet to produce content that actually converts. Unlike other tools that simply list thousands of unverified profiles, at Nickname we work with verified UGC creators and influencers, selected for their quality, their real audience and their proven conversion track record — not for their follower count.

We build the tools that make your influencer campaigns actually work

At Nickname we are clear that influencer marketing is no longer an experiment: it is a results channel like any other — and as such it demands predictability, security and real data, not just good intentions. That is why we are the meeting point between brands looking to grow with authentic content and creators who want to collaborate seriously, with secure payments and clear contracts from the very first click.

Every campaign you run on Nickname adapts to the goal you are chasing. If you are after awareness and guaranteed quality content, our Paid campaigns connect you with the right creator under terms agreed upfront. If you would rather try before you invest, Gifting campaigns let you send product in exchange for content, at no added cost. For those who only want to pay for real results, our Performance campaigns work like affiliate marketing, releasing payment based on the sales, leads or clicks generated. And if your brand needs more than content — presence at events, activations or brand experiences — our Experience campaigns connect creators with your brand in the physical world.

Find the right creator, not just the one with the most followers

As a proper influencer search and discovery platform, Nickname also gives you a Creator Discovery with filters by niche, audience and performance, so you can find everything from micro influencers and nano influencers to wider-reach profiles, all with fraud and fake-profile detection included. At Nickname you will never be short of the kind of creator you need to build an active, measurable and profitable content strategy — without giving up transparency and without putting your budget at risk, because we want to be the platform that works both for SMEs and for brands like Garnier, L'Oréal or N26.

Every campaign managed on Nickname goes through our centralized payments and contracts system: 100% traceable and free of informal negotiations or manual calculations. If you are unsure which campaign type best fits your brand, you can always get in touch with the Nickname team, who will be happy to advise you with no strings attached. On top of that, our Nickname blog is full of guides and articles on influencer marketing, UGC and content strategy with creators.