Real-time forecasting and reporting for your influencer campaigns
Check the results forecast before launching your campaign, and track performance live while it runs — so you always know where your budget is and measure ROI without leaving the platform.
Launching a campaign with no visibility of what's going to happen —or what's happening now— is investing blind. Nickname gives you a reach and cost forecast before launch, and live reports during the campaign, so you make informed decisions at every moment, not just at the end.
Full visibility: before launching and throughout the campaign
Before you launch, Nickname shows you a forecast of reach, cost and expected results, so you decide with data, not intuition. Once the campaign is live, real-time tracking tells you how each creator and each metric is evolving, with no need to request reports or wait for the wrap-up to know whether it is working.
Cost forecast
Get an estimated cost forecast before investing a single euro. Nickname works out the expected cost of your campaign to connect you with the creators and influencers that best fit your brand and your budget, so you know what to expect before launching.
Reach forecast
Beyond cost, Nickname shows you a forecast of your campaign's real impact: reach, traffic to your site, likes, comments and the number of creators needed to get there — all before launching, so you decide on complete data, not just the price.
Real-time visibility
Once live, the forecast gives way to real data: measure reach, shares, likes and comments per creator live, along with the traffic, purchases and leads your campaign generates on your site — all in real time, without leaving the platform.
Final report
When the campaign ends, get a full report with tailored recommendations to assess the results and improve your next campaign — so every collaboration teaches you something and your creator spend gets more profitable each time.
Decide with data, not intuition
Every decision you make with data in hand weighs more than a hunch. That is why Nickname is with you across all three phases of your campaign —before, during and after— so you never act blind and every euro spent makes sense.
Predictability
You know what to expect before investing. The cost and results forecast gives you a realistic basis to set your budget, not a random estimate.
Full visibility during the campaign
No waiting until it ends to know how it is going. Follow reach, likes, comments and traffic to your site in real time, without leaving the platform.
Early problem detection
Act in time if something is not working. Spot which creator or piece of content is underperforming and adjust your campaign while you can still make a difference.
Effortless reporting
Centralised data, ready to share. Close every campaign with a clear report and recommendations, without building the analysis yourself.
Without Nickname vs. with Nickname
You launch without knowing what to expect in reach or cost.
You only know how the campaign went once it's already over.
Manual reports, gathered by hand from each creator.
You detect problems when it's already too late to act.
Reach and cost forecast before launch.
Live tracking throughout the whole campaign.
Centralized reports, ready to export or share.
Early detection of deviations, with time to act.
Frequently asked questions
It's based on historical data from similar campaigns and the past performance of the selected creators, as a guideline estimate.
Decide with data, not intuition
Build campaigns with visibility from start to finish, with clear forecasts and data.