The platform for collaborating with creators in exchange for product
With the Nickname platform, connect with micro-influencers and UGC creators willing to collaborate in exchange for your product. Ideal for generating authentic content and gaining visibility by paying with product — your whole campaign managed in one place.
Clients who work with us
From idea to your product collaborations in just 3 steps
Have your brand tell incredible stories through authentic UGC creators and influencers, with product collaborations that need no flat fee.
Create your campaign
Design AI-powered campaigns that truly connect with your audience. Define your creative brief and turn it into authentic content that boosts your brand.
Define the product or experience you offer
Specify what you will send and what kind of content you expect in return.
Select the profile
Pick the right UGC creator or influencer for your brand. We connect you with profiles that generate authentic, high-impact content.
The all-in-one tool to manage product-for-content collaborations.
Profile discovery
Find the perfect creators for your brand in seconds, filtering by niche, audience and performance across thousands of verified profiles.
Audience analysis
Understand in depth who follows each creator —demographics, interests and authenticity— to make sure every collaboration reaches your target audience.
AI campaign creation
Launch campaigns in minutes: AI helps you define goals, suggest creators and optimise the brief without complications.
Direct communication with creators
Manage every conversation with your creators from one space, without losing messages or relying on scattered emails.
Secure payments and centralised contracts
Formalise agreements and manage payments with total peace of mind, all centralised and protected in one platform.
Real-time results analysis
Measure the real impact of your campaigns instantly, with clear metrics that let you make decisions on the fly.
+12,000 influencers and UGC creators
Thousands of UGC content creators and Influencers reviewed and validated by our team to bring your brand's stories to life.
Working with creators, with and without Nickname
You find and vet creators by hand, with no guarantee of quality or real audience.
You negotiate blindly what product and content to expect in return, with no guarantees.
You coordinate shipping, briefing and content across WhatsApp, email and loose spreadsheets.
You send your product and hope the content arrives as agreed.
Weeks of management to launch a single gifting campaign.
You choose from already validated and verified profiles, ready to invite.
You agree on product and deliverables before sending anything: no cash cost.
Briefing, agreement, chat and content review in a single place.
The agreement is protected: you know what you will get in return for your product.
From idea to a live campaign in days, not weeks.
Why work with Nickname?
The best team together with the best technology to run your gifting campaigns with influencers.
Professional micro-influencers
- Quality in content creation
- Audiences that truly connect
- Commitment and punctuality in their posts
Personal support
- Support from start to finish of the campaign
- Help building the creative idea
- Strategic advice
Tracking and visibility
- Transparency in product shipping and tracking
- Clear contracts with every creator from the start
- Collaboration status updated 24/7
Live results
- See your campaign status 24/7
- Live campaign performance metrics
- Tracking of views, reach and mentions of your product
Emerging brands already creating content with gifting on Nickname
We answer your questions
What kind of product can I offer?
Any physical product or experience that adds real value to the creator and fits their usual content.
How do I know what content I will get in return?
Deliverables are agreed and recorded in the platform before you send the product.
What happens if the creator does not deliver the agreed content?
Conditions are formalised in Nickname, which gives you backing if the creator does not meet what was agreed.
Is there a platform fee?
On the Free plan, 10% fee per transaction. On the Pro plan, 0%.
Start collaborating with creators without spending cash
Create your gifting campaign today: product as compensation, a secure and simple process.