From idea to brief in seconds: influencer marketing with AI
Turn an idea into a complete campaign brief in minutes. With Nickname's AI, automate building your influencer campaign —goals, budget, creator type— without relying on templates or starting from scratch every time.
Building a campaign from scratch —setting goals, budget, creator type, brief— is slow and takes experience. Nickname uses AI to turn your idea into a complete campaign brief in minutes, automating the initial strategy so you start looking for creators the same day, not a week later.
From idea to brief in 4 steps
Set your criteria
Creator type
Tell us which kind of creator you want to work with: influencers, UGC creators, or both.
Collaboration model
Tell us how you will pay: flat fee (Paid), product (Gifting), performance or experience.
Content needs
Tell us what you need: content type, format and campaign goal.
Creator profile
Specify the creator type and their traits: niche, audience, style and tone of voice.
Once your AI campaign is created
Creator selection
AI-recommended profiles · Filtered by niche and performance · Side-by-side candidate comparison
One-click invitations
No emails or DMs · Sent straight from Nickname · Replies centralised in a single chat
Creators who find you
Campaign visible to relevant creators · Spontaneous applications · Less active searching
Fast hiring
Agreement in a few clicks · Automatic contract and payment · From idea to hired creator in minutes
Without Nickname vs. with Nickname
You launch without knowing what reach or cost to expect
You find out how it went once the campaign is already over
Manual reports, gathered creator by creator
You spot problems when it is too late to act
Reach and cost forecast before launching
Live tracking throughout the campaign
Centralised reports, ready to export or share
Early detection of deviations, with real time to act
Especially built for
Brands that need to justify the spend with data to management or clients
Growth and performance teams optimising campaigns while they run
Any brand that wants to avoid surprises at the end of a campaign
The forecast comes from your campaign and your creators
The initial forecast is calculated from the data of the campaign you built with AI and the profiles you picked via Discovery or AI Match — the sharper the brief and the better the creators, the closer the forecast.
Decide with data, not blind
Every campaign you launch with Nickname is backed by a forecast before you start and real data while it runs — so you always decide with information, never blind.