Know the real audience of influencers and UGC creators before you hire
Live analysis of each profile's audience, with fake-audience and bought-follower detection included, so you decide on real data and not just on follower count.
Everything you need to know about the audience, in one place
No inflated profiles, no fake audiences. On Nickname, every creator that shows up in your influencer search has already been through a verification process, so what you see is what you get: real audience, real performance, and the confidence of hiring knowing exactly who you work with.
Geographic distribution
See which countries and cities each creator's audience is concentrated in, to make sure it reaches your target market before you hire.
Audience demographics
Check the age and gender breakdown of each creator's followers, and confirm the profile fits your target public.
Top posts
Find out which content has worked best for each creator — the posts with the most reach and engagement, so you know what to expect.
Posting summary
A quick look at the creator's recent activity: posting frequency, the formats they use and consistency over time.
Engagement benchmark
Compare the creator's engagement rate against similar profiles in their niche and audience size, to see whether they are above or below the sector average.
Audience reachability
Estimate how much of the creator's audience is actually reachable (active and not duplicated across platforms), to forecast your campaign's real impact more precisely.
Beyond the follower count
A profile with a lot of followers is not always the best option. On Nickname you go beyond that number.
Informed decisions
Real engagement, not just reach · Performance history from past campaigns · Benchmark against similar profiles in the same niche
Spot inauthentic audiences
Bought-follower detection · Alerts when the audience does not match your public · Every profile vetted by our team beforehand
Live data
Metrics synced in real time · No screenshots, no outdated reports · Automatic refresh after every post
Less investment risk
Filter before investing, not after · Budget protected from the selection stage · Decide with data, not intuition
Frequently asked questions
Demographics, geographic location and authenticity signals of the creator's audience.
Hire with the certainty of knowing the real audience
Before you sign, you will know exactly who you are reaching: who follows each creator, whether that audience is real and whether it connects with your target public. No surprises after launching the campaign — just the confidence of hiring on data, not guesswork.